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Evidence Guide: BSBWRT501 - Write persuasive copy

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBWRT501 - Write persuasive copy

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse and interpret creative brief

  1. Analyse and confirm technique/s for expressing central idea or creative concept
  2. Identify and check content and supporting information for accuracy and completeness
  3. Confirm schedule and budgetary requirements for creating copy
  4. Identify legal and ethical constraints impacting copy to be developed
Analyse and confirm technique/s for expressing central idea or creative concept

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and check content and supporting information for accuracy and completeness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm schedule and budgetary requirements for creating copy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify legal and ethical constraints impacting copy to be developed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate creative options

  1. Evaluate design and copy options against requirements of creative brief
  2. Select option/s enabling required information and images to be communicated within time and budgetary requirements
Evaluate design and copy options against requirements of creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select option/s enabling required information and images to be communicated within time and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare persuasive copy

  1. Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material
  2. Create copy which communicates required image, and features and benefits of the product, service or idea
  3. Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail
  4. Produce copy on time and within budget
  5. Produce copy which complies with legal, organisational and ethical requirements
Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create copy which communicates required image, and features and benefits of the product, service or idea

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce copy on time and within budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce copy which complies with legal, organisational and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse and interpret creative brief

1.1 Analyse and confirm technique/s for expressing central idea or creative concept

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

2. Evaluate creative options

2.1 Evaluate design and copy options against requirements of creative brief

2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements

3. Prepare persuasive copy

3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

3.2 Create copy which communicates required image, and features and benefits of the product, service or idea

3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

3.4 Produce copy on time and within budget

3.5 Produce copy which complies with legal, organisational and ethical requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse and interpret creative brief

1.1 Analyse and confirm technique/s for expressing central idea or creative concept

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

2. Evaluate creative options

2.1 Evaluate design and copy options against requirements of creative brief

2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements

3. Prepare persuasive copy

3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

3.2 Create copy which communicates required image, and features and benefits of the product, service or idea

3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

3.4 Produce copy on time and within budget

3.5 Produce copy which complies with legal, organisational and ethical requirements